SCOPE AND PURPOSE

This policy applies to the processing of customer personal data by the Volvo Car Group (referred to as “Volvo Cars“ or “we”).

The purpose of this policy is to provide our current, former and potential customers (jointly referred to as “customers” or you) with a general understanding of:

  • The circumstances under which we collect and process your personal data;
  • The types of personal data we collect;
  • The reasons for collecting your personal data; and
  • How we handle your personal data.

COMMITMENT

The processing of your personal data forms an important part of our provision of products and services to you. We appreciate the trust you place in us when providing us with your personal data, and consider your privacy an essential part of the services we offer.

In order to safeguard your personal data while increasing the customer value and offering enhanced and safer driving experiences, we adhere to the following five general principles.

FREEDOM OF CHOICE

Your personal data belongs to you. We strive not to make any assumptions regarding your privacy preferences and aim to design our services so that you can choose whether to share your personal data with us.

BALANCE OF INTERESTS

Where the processing of your personal data is necessary for the pursuit of a legitimate interest, and where this interest outweighs the need to protect your privacy, we may process certain personal data without obtaining your express consent. For more information, see the “Consent” section below.

We will assess whether such a legitimate interest exists based on the potential benefits to (including the safety of) our customers and the general public.

PROPORTIONALITY

Volvo Cars endeavours to only process customer personal data that is adequate, relevant and not excessive in relation to the purpose for which it has been collected.

We aim to anonymize your personal data when a function or service can be achieved with anonymized data. If we combine anonymized or non-personal data with your personal data, it will be treated as personal data for as long as it remains combined.

TRANSPARENCY

On request, Volvo Cars will provide customers with further information regarding our processing of your personal data, which may include excerpts from internal directives and guidelines.

LEGAL COMPLIANCE

It is Volvo Cars’ policy to comply with the applicable laws, rules and regulations governing privacy and data protection in each and every country where we operate. Where necessary, we will adjust our processing of your personal data as described in this policy to ensure legal compliance.

HELPFUL DEFINITIONS

The following terms, used throughout this policy, have the meanings set out in EU Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data. Accordingly:

“Data controller” means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data;

“Data processor” means a natural or legal person, public authority, agency or any other body which processes personal data on behalf of the controller;

“Personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;

“Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction; and

“Sensitive personal data” means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, and the processing of data concerning health or sex life.

DATA COLLECTION

You may provide us with information about you or your vehicle when utilizing Volvo Cars services in or outside a vehicle or in other contacts with Volvo Cars, for example through our websites or customer centres. We may also obtain such data from our authorized dealers and repairers and other third parties. Such data (“Customer-provided personal data”) may include:

  • Your contact information (name, address, telephone number, email address, etc.);
  • Demographic information (age, marital status, household composition, etc.);
  • Vehicle information (vehicle identification number (VIN), model, date of purchase, service history, etc.);
  • Location data generated by your activities (navigation assistance, search queries, location sharing, etc.); and
  • Data pertaining to your purchase and use of our products and services (customer preferences and settings, purchase history, Volvo ID, MyVolvo, etc.).

Your vehicle will also automatically collect data relating to the vehicle and its surroundings, primarily of a technical nature and not directly related to you as a person. Such data (“Vehicle-recorded data”) is typically connected to the vehicle identification number (VIN) of the vehicle and may therefore be traceable to you. Vehicle-recorded data may include:

  • Safety information (whether airbags or belt tensioners have been triggered, whether the doors and windows are locked or open, etc.);
  • System functionality status (of the engine, throttle, steering, and brakes, etc.);
  • Driving data (vehicle speed,